As a musician you can have amazing talent but if no one knows about your music, what good will it do you? Whether you are new to the music industry or spend many hours in the studio recording your songs, online song promotion is very important. There are a ton of free and effective marketing techniques available to any talented artist making a mark in the world of music. At some point, this may not be enough and you will need to consider promoting your song, marketing to ensure that your targeted market stays informed and works well. A few basic guidelines will suffice to help you build a strong promotion strategy, creating and maintaining good brand awareness in the community.
MARKET IT AS A BUSINESS, GO TO OTHER BUSINESSES
While focusing your attention on reaching your individual fans works in its own way, you should also aim to build good relationships with other businesses. Take the time to interact with event organizers, websites, TV channels, DJs, and other artists who are more established than you. The ones listed above have a very large audience and within these audiences, there will be people who will fall for your best fans. If you establish good relationships with large organizations and recommend them to their audience, you will enjoy more exposure from that article/show/conversation than you would spend a whole month on Facebook trying to reach new fans. Change your target audience and start focusing more on your efforts in other businesses always remembering that as a musician you are a business yourself.
SPEND TIME GIGGING
Every artist should do a song promotion because it is not only a great way to raise awareness about your song but also to make money in many ways, which allows you to build strong relationships with your audience. In terms of song promotion, some of the best gigs you can play are the ones that add some action to your genre playing at the same event. Song promotion also allows a musician to interact with his fans on a more intimate level, breeding brand awareness, and long-term loyalty.
GOOD QUALITY CONTENT ON YOUR WEBSITE AND SOCIAL MEDIA PAGES
With so many countless music coming out almost every day it can be hard to keep fit. Do you need to keep the masses entertained with no better way to do that than with a strong online presence? To ensure a memorable online presence, you need to use a good content promotion strategy. Songs, videos, vlogs, and regular blog posts can all work best if done right. Make sure there is an integrated theme that binds all your online profiles together. Make sure your content will attract new fans and keep those who are happy – a happy fan will comment on and share your content, helping you reach new unused fans.
One day a time will come that your fans are waiting for your content and doing promotions for your music